{"id":8737,"date":"2022-12-04T16:26:02","date_gmt":"2022-12-04T15:26:02","guid":{"rendered":"https:\/\/www.sitlosophy.com\/?p=8737"},"modified":"2022-12-06T16:32:02","modified_gmt":"2022-12-06T15:32:02","slug":"viva-magenta-the-pantone-2023","status":"publish","type":"post","link":"https:\/\/www.sitlosophy.com\/en\/viva-magenta-the-pantone-2023\/","title":{"rendered":"VIVA MAGENTA! THE PANTONE 2023"},"content":{"rendered":"<p style=\"background: white; margin: 0cm 0cm 22.5pt 0cm;\"><strong><span style=\"font-size: 10.5pt; font-family: 'Arial',sans-serif; color: #3c3c3b; letter-spacing: .55pt;\">On 3 December 2022, the new Pantone colour of the year was announced. Viva Magenta is the Pantone colour 2023.<\/span><\/strong><\/p>\n<p style=\"background: white; margin: 0cm 0cm 22.5pt 0cm;\"><span style=\"font-size: 10.5pt; font-family: 'Arial',sans-serif; color: #3c3c3b; letter-spacing: .55pt;\">A colour that conveys vivacity and vigour, welcoming everyone and everyone with the same verve for life. A rebellious spirit and a bold character, Viva Magenta is a colour with a shaded crimson red tone, a balance between warm and cold, a hybrid colour that wants to act as a connector between the physical and the virtual.<\/span><\/p>\n<p style=\"background: white; margin: 0cm 0cm 22.5pt 0cm;\"><span style=\"font-size: 10.5pt; font-family: 'Arial',sans-serif; color: #3c3c3b; letter-spacing: .55pt;\">The colourists of the Pantone company describe it as an assertive but not aggressive colour, a carmine red that does not dominate with boldness but instead adopts a fist-in-a-velvet-glove approach. A transformative shade of red that can guide design to create a more positive future.<\/span><\/p>\n<p style=\"background: white; margin: 0cm 0cm 22.5pt 0cm;\"><span style=\"font-size: 10.5pt; font-family: 'Arial',sans-serif; color: #3c3c3b; letter-spacing: .55pt;\">The colour draws inspiration from the cochineal beetle, an insect that produces carmine dye, one of the most precious, strongest and brightest of the natural dye family.<\/span><\/p>\n<p style=\"background: white; margin: 0cm 0cm 22.5pt 0cm;\"><a href=\"https:\/\/www.sitlosophy.com\/en\/resources-of-sitlosophy\/\"><strong>Dress your seat with Viva Magenta by choosing the upholstery that best suits your needs from our selection of fabric coverings.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On 3 December 2022, the new Pantone colour of the year was announced. Viva Magenta is the Pantone colour 2023. A colour that conveys vivacity and vigour, welcoming everyone and everyone with the same verve for life. A rebellious spirit and a bold character, Viva Magenta is a colour with a shaded crimson red tone, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"footnotes":""},"categories":[175,176],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sitlosophy.com\/en\/wp-json\/wp\/v2\/posts\/8737"}],"collection":[{"href":"https:\/\/www.sitlosophy.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sitlosophy.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sitlosophy.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sitlosophy.com\/en\/wp-json\/wp\/v2\/comments?post=8737"}],"version-history":[{"count":1,"href":"https:\/\/www.sitlosophy.com\/en\/wp-json\/wp\/v2\/posts\/8737\/revisions"}],"predecessor-version":[{"id":8746,"href":"https:\/\/www.sitlosophy.com\/en\/wp-json\/wp\/v2\/posts\/8737\/revisions\/8746"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sitlosophy.com\/en\/wp-json\/wp\/v2\/media\/8742"}],"wp:attachment":[{"href":"https:\/\/www.sitlosophy.com\/en\/wp-json\/wp\/v2\/media?parent=8737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sitlosophy.com\/en\/wp-json\/wp\/v2\/categories?post=8737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sitlosophy.com\/en\/wp-json\/wp\/v2\/tags?post=8737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}