Viva Magenta - Pantone 2023 - Sitlosophy design made in Italy

VIVA MAGENTA! THE PANTONE 2023

On 3 December 2022, the new Pantone colour of the year was announced. Viva Magenta is the Pantone colour 2023.

A colour that conveys vivacity and vigour, welcoming everyone and everyone with the same verve for life. A rebellious spirit and a bold character, Viva Magenta is a colour with a shaded crimson red tone, a balance between warm and cold, a hybrid colour that wants to act as a connector between the physical and the virtual.

The colourists of the Pantone company describe it as an assertive but not aggressive colour, a carmine red that does not dominate with boldness but instead adopts a fist-in-a-velvet-glove approach. A transformative shade of red that can guide design to create a more positive future.

The colour draws inspiration from the cochineal beetle, an insect that produces carmine dye, one of the most precious, strongest and brightest of the natural dye family.

Dress your seat with Viva Magenta by choosing the upholstery that best suits your needs from our selection of fabric coverings.